Nigeria E-Commerce Statistics 2026
Key numbers every Nigerian seller should know.
Key Statistics
- Over 100 million internet users
- Over 90% mobile phone penetration
- Online sales grew 40% year-on-year
- Nigerians spend an average of ₦45,000 per online purchase
- Lagos accounts for ~55% of all online transactions
What This Means for Sellers
- Mobile-first design is mandatory
- Your listings must load fast
- Photos matter more than text
- Trust signals (verification, reviews) convert
Fastest Growing Categories
- Fashion
- Electronics
- Home & Office
- Health & Beauty
- Agriculture