Lagos vs Abuja vs Port Harcourt: Where Should You Sell?
Each Nigerian city has a distinct market. Here's what to know.
Lagos
Best for: Fashion, electronics, beauty products
- Largest market — 20M+ consumers
- Highest purchasing power
- Fast delivery infrastructure
- More competition, higher ad costs
Abuja
Best for: Real estate, premium goods, services
- Government workers with stable income
- Higher average spend per buyer
- Less saturated than Lagos
- Smaller but premium market
Port Harcourt
Best for: Oil & gas equipment, construction, luxury items
- High-income oil workers
- Premium on quality over price
- Business-to-business opportunity
- Smaller but high-value market
Other Strong Cities
- Kano — largest northern market, textiles, agriculture
- Ibadan — high volume, lower prices
- Benin City — growing middle class
- Enugu — Southeast hub
How to Choose
- Match your product to the city's strength
- Check competitor density
- Consider shipping costs
- Start with your own city, then expand