When and How to Lower Your Prices on Nigerian Marketplaces

Data-driven pricing beats guesswork.

When to Lower

  • No inquiries in 7 days → drop 5%
  • Inquiries but no sale in 14 days → drop 8%
  • Sale rate below 2% after 30 days → drop 10%

When NOT to Lower

  • Only 3 days listed — too early
  • You are already cheapest — check competitors
  • Buyer wants 40% off — that is not a real buyer

How to Lower Without Losing Money

  • Always check your cost floor first
  • Use "slightly negotiable" language instead
  • Offer free delivery instead of discount
  • Bundle items for value