Selling to Businesses vs Individuals in Nigeria

Different buyers, different strategies.

Selling to Individuals

  • Smaller transactions
  • Faster decisions
  • Price-sensitive
  • Emotional buying
  • Retail pricing

Selling to Businesses

  • Larger transactions
  • Slower decisions (approvals)
  • Value-focused
  • Rational buying
  • Wholesale pricing
  • Requires invoicing

How to Target Each

Individuals: Social media, WhatsApp status, SellersDotNG featured ads.

Businesses: LinkedIn, cold emails, trade associations, business directory listing.

Payment Terms

  • Individuals: pay on inspection
  • Businesses: 30-day terms common